The Bring It Back Bro’! used mobile phone collection campaign has officially launched at ELTE’s Faculty of Social Sciences (TáTK), in cooperation with the Jane Goodall Institute.

Launched on March 17, 2026, the initiative not only supports environmentally responsible practices but also highlights how members of the university community can collectively make a real impact on global challenges. Running until May 22, the campaign invites all students and staff to contribute by giving unused devices sitting in drawers a new life.

Judit Gébert, Head of the Human Ecology Program, and Dean Csaba Prónai.

The production of mobile phones involves significant environmental and social costs. Minerals such as coltan often originate from conflict zones, and their extraction not only destroys natural habitats but is frequently associated with exploitative labor conditions.

Collected devices are processed in line with the principles of the circular economy: they are dismantled, and valuable raw materials and rare earth elements are recovered and recycled. Each donated device therefore helps reduce environmental pressure and supports more sustainable resource use.

In addition to mobile phones (both smartphones and button phones), the collection boxes accept tablets, GPS devices, chargers, earphones, MP3 and MP4 players. Collection points are located at several spots across the faculty: in front of Room 2.134 (Department of Sociology), at the Dean’s Office, and at the Finance Office. Devices can be dropped off during official office hours.

The campaign began with a short, informal opening event at the Faculty of Social Sciences, attended by faculty leadership and staff. Dean Csaba Prónai emphasized the importance of the initiative and thanked the organizers, while Krisztina Mosdóczy, Head of the Dean’s Office, outlined the practical process of device recycling. Judit Gébert highlighted that the extraction of raw materials used in mobile phones is often linked to global conflicts—making every donated device the result of a conscious and responsible decision.

Alongside the opening, a mini exhibition was launched showcasing the full life cycle of mobile phones, from raw material extraction to recycling. The exhibition will also be open to visitors until May 22.

Join the initiative!

The Bring It Back Bro’! campaign is both a community experience and a concrete opportunity for action. Even donating a single old phone makes a difference—and if many take part, the impact can be significant. Student organizations are also welcome to join the initiative: upon request, they can receive their own collection boxes, helping mobilize the university community even more widely.